Car insurance news
Car insurance firm end football shirt sponsorship deal
Duck2Water Car Insurance Services, the cheap car insurance experts, can reveal that London footballing outfit Crystal Palace will no longer be sponsored by Churchill Insurance next season.
The motor insurance providers have decided not to continue their backing of the football club, despite the chance to have their name on the shirts next season for a figure believed to be in the region of £250,000. In their place, GAC Logistics, an independent shipping, logistics and marine company, have signed a deal and will take over the sponsorship.
The Bromley-based car insurance firm have sponsored the Selhurst Park club for six years and their bulldog mascot has been a regular at matches. According to a Churchill spokeswoman, the partnership had given them "wide local promotion" but no longer fitted with the firm's future brand strategy.
The company may soon be ruing their decision, as a Crystal Palace victory in the forthcoming Coca Cola Football League Championship play-offs will see the team once again elevated to Premiership status. The top flight of English football, arguably one of the most watched in the world, is beamed into the living rooms of billions every weekend and provides enormous opportunity for brand recognition.
Churchill is not the first motor insurance provider to get involved in football sponsorship, and American giant AIG recently announced a £56.5million partnership with Manchester United. In addition, the Scottish league cup is sponsored by a car insurance company, and numerous clubs all across Britain are kept in the black by shirt deals signed with insurance firms.
A spokesperson from Duck2Water Car Insurance Services, the expert cheap car insurance provider, commented, "Football offers the opportunity to get widespread exposure, both on the television and in the papers, so many motor insurance companies are only too eager to team up with a club and get their name on the shirt."