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Toyota hybrid car sales hit 500,000

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Toyota Motor Corporation (TMC) announced today that global cumulative sales of Toyota hybrid cars have topped the 500,000 mark.

TMC launched the Prius- the world's first mass-produced hybrid car in Japan in 1997 and began selling it in North America, Europe and elsewhere in 2000. In 2001, it added in Japan the Estima Hybrid minivan, the Crown luxury sedan mild hybrid and the Dyna light-duty hybrid truck.

Aiming to achieve a fusion of environmental performance and power, in 2003, TMC introduced in the second-generation Prius a new-generation hybrid system based on the concept of Hybrid Synergy Drive. In 2005, it expanded use of this system to power-demanding SUVs in the form of the Lexus RX400h and the Highlander Hybrid (in Japan).

TMC has positioned hybrid technology as its key technology in addressing environmental issues in the 21st century, and it intends to enhance its hybrid line-up while encouraging the widespread use of hybrid technology.

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