Car insurance news

Direct Line and Esure founder launches First Alternative Women

Direct Line and Esure founder Peter Wood has launched another car insurance company named First Alternative Woman. The venture is backed by the bank giant HBOS and is a sister firm to existing insurance company Esure. Had it not been for the EU recently dropping proposals to ban insurers from charging men and women different insurance premiums, First Alternative Woman may never have got off the ground.

According to First Alternative Woman the average woman driver will save around £130 by switching their car insurance to this new product. First Alternative Woman is yet another example of Direct Line and Esure founder Peter Wood offering cheaper premiums to targeted segments of the market. Recent statistics published from the Home office also prove women are less risky to insurers than men. Direct Line, Esure and First Alternative Women offer a range general insurance products.

Source – First Alternative Woman

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