UK motor insurance news
09/03/2007
Cheap car insurance company launches Magic marketing campaign
The cheap car insurance company More Than has launched a huge marketing campaign on radio station Magic FM.
There will be a number of aspects to the campaign, which aims to raise the profile of More Than's motor insurance products. These aspects include DABverts, live reads and on-air trials.
However, the main focus of the campaign will be a competition run on Magic which invites people to say just what "more is" means to them, both online and on air. Unlike many competitions, there is no pre-set prize for the winner. Instead, they will be awarded a prize that is specially tailored to their answer.
Peter Markey, spokesperson for More Than, said: "The radio promotion on Magic will really help to bring the message at the heart of our new campaign to life - that 'we do more.'
"The competition mechanic is a great way to really engage listeners and for them to interact with the brand at a deeper level. Working with a strong radio brand like Magic also helps to widen the strength and appeal of the More Th>n brand."
Customers who purchase cheap car insurance from More Than get a 15% discount for buying online, as well as free roadside assistance.
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