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UK motor insurance news
22/03/2007
Cheap car insurance company embarks on first TV ad campaign
The cheap car insurance company Liverpool Victoria is promoting its services with its first TV advertising campaign.
The adverts will focus on the theme of a town filled with hearts, playing on the fact that the company's initials appear prominently in the word "love".
The link between love and Liverpool Victoria is part of the motor insurance firm's re-branding, which has been thought up by Brighton-based agency Designate and 24-7ideas.com.
The agency described the brand as being a "personality which connects emotionally with consumers and is infinitely campaignable."
The head of marketing for Liverpool Victoria commented: "We selected Designate and 24-7 to help with our creative strategy due to their considerable experience in the insurance sector and their innovative approach."
In the advert, which is showing from March 20th 2007, motorists are urged to go online to http://www.lvcarinsurance.co.uk or call a freephone number to get a cheap car insurance quote.
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