UK motor insurance news

Online car insurance company advertises on Tiscali motoring channel

Swiftcover.com has announced that it is launching a new ad campaign on the Tiscali online motoring channel.

The online car insurance company is sponsoring the motoring channel throughout February in order to raise the profile of its motor insurance and appeal to new customers through its £50 cashback offer.

Swiftcover.com was launched in July 2005 and has been progressively increasing its online advertising in a number of areas, including search and affiliate work.

The marketing director of the online car insurance firm said: "Tiscali's motoring channel is an ideal fit and gives us valuable exposure to our target audience."

According to its statistics, more than 600,000 people have already watched the adverts for cheap motor insurance on the Tiscali channel.

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