UK motor insurance news
Alliance & Leicester enters online car insurance market
A new online car insurance company has entered the highly-competitive UK motor insurance industry.
Alliance & Leicester, which is already active in many areas of personal finance, is now offering cheap car insurance with the guarantee that its motor insurance quotes will be £10 cheaper than any renewal quote.
Drivers get a number of benefits with car insurance cover from Alliance & Leicester, including a new car replacement if the customer's car is under a year old, personal belongings insurance and a courtesy car for customers with comprehensive-level motor insurance policies.
Nathan Barber-Kebby, Alliance & Leicester manager of insurance, commented: "By pledging to offer an unbeatable premium to those renewing their car insurance, we are continuing to do what we know best - challenging the established players in the market who may rely on customer apathy to retain business rather than delivering great value and giving people a good reason to switch."
Online car insurance policies bought through Alliance & Leicester will be underwritten by Equity Insurance Group.