UK motor insurance news

Alliance & Leicester enters online car insurance market

A new online car insurance company has entered the highly-competitive UK motor insurance industry.

Alliance & Leicester, which is already active in many areas of personal finance, is now offering cheap car insurance with the guarantee that its motor insurance quotes will be £10 cheaper than any renewal quote.

Drivers get a number of benefits with car insurance cover from Alliance & Leicester, including a new car replacement if the customer's car is under a year old, personal belongings insurance and a courtesy car for customers with comprehensive-level motor insurance policies.

Nathan Barber-Kebby, Alliance & Leicester manager of insurance, commented: "By pledging to offer an unbeatable premium to those renewing their car insurance, we are continuing to do what we know best - challenging the established players in the market who may rely on customer apathy to retain business rather than delivering great value and giving people a good reason to switch."

Online car insurance policies bought through Alliance & Leicester will be underwritten by Equity Insurance Group.

 

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