Motor insurance news
12/09/2007

Online car insurance site appoints The Search Works

The Search Works is now in charge of the online car insurance and travel insurance marketing for comparison giant moneysupermarket.com and its equivalent, travelsupermarket.com.

The knowledge of the search marketing company, which is one of the most successful in Europe, should help to drive more web traffic towards the sites, which should in turn boost the number of online car insurance quotes moneysupermarket.com is handling.

A spokesperson for moneysupermarket.com explained why the company chose The Search Works to promote its online motor insurance and travel insurance.

He commented: "The Search Works has retail, financial and travel expertise that is an invaluable extension of our in-house search marketing team. The company has already improved our campaign planning and forecasting for travesupermarket.com and continues to help boost our search marketing efficiency and ROI."

The sales and marketing director of The Search Works also said: "[Our] experience has given us insight into seasonal industry demands and the unique behavioural patterns of online consumers in these verticals."

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