UK car insurance news
20/11/2007

Online car insurance company calls for yellow fire engines

An online car insurance company is calling for fire engines to be painted yellow after carrying out research into vehicle colours.

Yesinsurance.co.uk, which offers cheap car insurance quotes to UK motorists, discovered that "lime yellow" is one of the safest colours for motors, whilst darker colours, such as red, are less visible and thus less safe.

The motor insurance site quotes two other studies which have been conducted as well as its own and states that they all point to red being one of the least obvious colours, especially at night. These researchers also came to the conclusion that whilst there was no definitive safest colour, light tones such as yellow and white have the edge.

In its own research, the online car insurance company carried out a survey of 4,000 motorists.

A spokesperson for Yesinsurance.co.uk explained the results, saying: "Over a third of respondents.picked red as the riskiest colour to paint a car, and almost as many chose black.

"From a car insurance point of view, we make no distinctions on colour, but where emergency vehicles are concerned research seems to indicate that lime yellow is the most visible colour.

"I must admit that fire engines do tend to look more powerful and macho than those which are painted yellow, but where safety is concerned we really need to consider which is better for visibility," he finished.

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